• The Teaching Model of Integrating Professional, Entrepreneurial, and Smart Education in Accounting: Digital Elements, Connotations, and Framework

  Yun-fei Chen

  Pages 1-9

  
  

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• Optimizing the Teaching Objectives of the Big Data Intelligent Marketing Course Cluster Based on Job Competency Requirements

  Yi Li and Xinhao Li

  Pages 11-18

  
  

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• Optimizing Course Combination and Teaching Content for the Big Data Intelligent Marketing Course Cluster

  Yi Li

  Pages 19-25

  
  

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• The Legal Attributes and Legislative Exploration of Automated Administration

  Yan-ning Zhang

  Pages 27-40

  
  

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• The Impact of Emotion-Aware AI Chatbots on Consumer Purchase Intentions: Evidence from Emotional Intelligence and Customer Engagement Pathways

  Habib Md Ahasan

  Pages 41-54

  
  

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• Beyond Features, Towards Feelings: A User-Centric Marketing Framework for Autonomous Vehicle Commercialization

  Dawit Berhane Belay

  Pages 55-71

  
  

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