Preface

The Teaching Model of Integrating Professional, Entrepreneurial, and Smart Education in Accounting: Digital Elements, Connotations, and Framework

Optimizing the Teaching Objectives of the Big Data Intelligent Marketing Course Cluster Based on Job Competency Requirements

Optimizing Course Combination and Teaching Content for the Big Data Intelligent Marketing Course Cluster

The Legal Attributes and Legislative Exploration of Automated Administration

The Impact of Emotion-Aware AI Chatbots on Consumer Purchase Intentions: Evidence from Emotional Intelligence and Customer Engagement Pathways

Beyond Features, Towards Feelings: A User-Centric Marketing Framework for Autonomous Vehicle Commercialization